Colorado Tourism Office

The Colorado Tourism Office (CTO) is a division of the Governor’s Office of Economic Development and International Trade. The mission of the CTO is to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully. We accomplish this goal through a statewide collaboration with destination marketing organizations, local communities, and private businesses. The Colorado Tourism Office seeks to advance the strength and resilience of the entire industry through collaboration, inclusivity, innovation and leadership. 

The Colorado Tourism Office fields "Come to Life" marketing campaigns targeting national and international travelers. We manage Colorado.com and print the Official State Vacation Guide and the Official State Highway Map. In collaboration with public and private partners, we operate 10 Colorado Welcome Centers at major gateways to the state.

Tourism is one of the most powerful drivers of Colorado’s economy, creating jobs faster than any other industry. It fuels business income and tax revenues that support everything from schools to transportation to municipal services, through the tourism departments and programs below.