CRAFT Case Study: Steamboat Springs Chamber, Routt County
The Steamboat Springs Chamber was awarded a Colorado Rural Academy for Tourism (CRAFT) Recovery Mentor program by the Colorado Tourism Office in fall 2020.
The Steamboat Springs Chamber was awarded a Colorado Rural Academy for Tourism (CRAFT) Recovery Mentor program by the Colorado Tourism Office in fall 2020.
[Linked Participant] was awarded a CRAFT Mentor program by the Colorado Tourism Office in [season and year]. The objective of this CRAFT Mentor program was [objective].
Located in [County or region], [Participant]’s mission is [mission]. [Include programs and other brief and relevant information such as program offerings or target audience.]
The Colorado Tourism Office matched [Participant] with [Mentor], a CRAFT Mentor with experience [experience details] to achieve the following outcomes:
Project:
The Horse & Hen Farmhouse Inn is a bed and breakfast farm stay in Hayden, Colorado. The owners, Rachel and Ryan Wattles, aim to open their historic, 4-bedroom Hayden ranch to all travelers who want a charming and authentic Colorado country experience, connecting them to their food and land.
Project:
Rio Blanco County Historical Society manages the White River Museum housed in the original Army barracks from the 1800's in historic downtown Meeker.
Project:
History Connections of Pueblo is a group of eight museums, two cemeteries, archaeological society, Goodnight Barn Restoration and preservation group that have a coordinated effort to educate and promote the diverse history of the region, citizens and visitors.
Project:
Since 1968, the Montrose County Historical Society has endeavored to preserve, display and interpret the history and cultural legacy of Montrose County and its surrounding region.
Mentor: Gaylene Ore
A travel, tourism and consumer marketing specialist, Gaylene brings more than 25 years of related experience to her client relationships. Gaylene has worked in media markets throughout Colorado and the nation, earning recognition for companies and nonprofit organizations. She founded Ore Communications in 1999.
Project:
The San Luis Valley Museum Association (SLVMA) is a network of 19 history museums that support saving and celebrating the history of the San Luis Valley.
Guidestone Colorado was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2019. The objective of the program was the development of a fundraising plan that led to a 200% increase in end of year giving to the organization.
The A.R. Mitchell Museum of Western Art was awarded two CRAFT Mentor programs by the Colorado Tourism Office in summer 2019. The Museum participated in two CRAFT Mentor projects: their first project focused on developing an action plan to support their strategic initiatives and a fundraising toolkit to support their upcoming capital campaign, and their second project worked to create an exhibit strategy to re-engage members and bring in new visitors.