Project:
History Connections of Pueblo is a group of eight museums, two cemeteries, archaeological society, Goodnight Barn Restoration and preservation group that have a coordinated effort to educate and promote the diverse history of the region, citizens and visitors.
Project:
Since 1968, the Montrose County Historical Society has endeavored to preserve, display and interpret the history and cultural legacy of Montrose County and its surrounding region.
Mentor: Gaylene Ore
A travel, tourism and consumer marketing specialist, Gaylene brings more than 25 years of related experience to her client relationships. Gaylene has worked in media markets throughout Colorado and the nation, earning recognition for companies and nonprofit organizations. She founded Ore Communications in 1999.
Project:
The San Luis Valley Museum Association (SLVMA) is a network of 19 history museums that support saving and celebrating the history of the San Luis Valley.
Moffat County was awarded a CRAFT Studio 101 program by the Colorado Tourism Office in winter 2019. Program objectives included:
Guidestone Colorado was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2019. The objective of the program was the development of a fundraising plan that led to a 200% increase in end of year giving to the organization.
The A.R. Mitchell Museum of Western Art was awarded two CRAFT Mentor programs by the Colorado Tourism Office in summer 2019. The Museum participated in two CRAFT Mentor projects: their first project focused on developing an action plan to support their strategic initiatives and a fundraising toolkit to support their upcoming capital campaign, and their second project worked to create an exhibit strategy to re-engage members and bring in new visitors.
Badger Creek Ranch was awarded a CRAFT Mentor program by the Colorado Tourism Office in winter 2017 and summer 2019. The objective of the 2017 CRAFT Mentor program was to develop a strategic plan with clear, actionable goals, as well as to create a strong financial plan. The objective of the 2019 program was to develop a branding and marketing plan to support the Badger Creek Ranch strategic plan initiatives.
Latest participants in the Colorado Tourism Leadership Journey represent hotel, ski, casino, cultural attractions, transportation, cannabis, destination marketing and more
Class of 2019 includes representatives of hotel, restaurant, beverage, casino and ski industries as well as the National Parks Service, Expedia and academia, attractions and destinations