Colorado Tourism Office News

The Colorado Tourism Office (CTO) today announced the inaugural class for the Colorado Tourism Leadership Journey, a brand-new, yearlong executive training program aimed at building the state tourism industry’s bench strength. 

The Class of 2018 includes 20 participants from tourism settings as diverse as Expedia, YMCA of the Rockies and the National Park Service. Their yearlong experience will begin at the Colorado Governor’s Tourism Conference Oct. 25-27 in Grand Junction. 

Rocky Ford Historical Museum was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2018. The objective of this CRAFT Mentor program was to create an interpretive brief that would influence future exhibits to be user-friendly and interactive.

Located in Otero County, Rocky Ford Historical Museum’s mission is to explore the history and everyday life of the people in the Rocky Ford and the Arkansas Valley from 1878 to present.

Heart of the Rockies Regional Medical Center (HRRMC) was awarded a CRAFT Mentor program by the Colorado Tourism Office in fall 2018. The objective of this CRAFT Mentor program was to create an all inclusive marketing plan that supports the mission of the HRRMC's weekend wellness retreats and to attract participants from outside of Chaffee County.

A new way to tour Colorado invites travelers to explore five rural destinations as part of a unique itinerary highlighting arts and cultural experiences. The Colorado Creative Corridor is a 331-mile trail that links the mountain towns of Carbondale, Paonia, Crested Butte Ridgway, and Salida. These five towns combine to offer a collective experience of unique event programming and activities alongside mountain eclecticism, majestic vistas and outdoor recreation, and authentic Colorado mountain culture.

Each year, the Colorado tourism industry nominates tourism employees to be recognized as Outstanding Frontline Tourism Workers in celebration of National Travel and Tourism Week. These nominees are people who do an outstanding job of welcoming visitors to our state and providing them with the best experiences possible.

Delta County was awarded a CRAFT Studio 201 program by the Colorado Tourism Office in 2016. The objective of this CRAFT Studio 201 program was to unify the county's six towns to create an organized and cohesive promotion plan that sends a more welcoming and unified message to the traveler. 

The City of Loveland Farmers Market at Fairgrounds Park was awarded a CRAFT Mentor program by the Colorado Tourism Office in winter 2016. The objective of this CRAFT Mentor program was to develop a marketing plan to support the Loveland Farmers Market and increase visitation.

Located in Larimer County, The City of Loveland Farmers Market’s mission is to provide their community with the freshest food available.

Rio Blanco County was awarded a CRAFT Studio 201 program by the Colorado Tourism Office in 2017. Program objectives included:

Berry Patch Farms was awarded a CRAFT Mentor program by the Colorado Tourism Office in spring 2016. The objective of this CRAFT Mentor program was to create a Festival Event Plan & Procedures document for their pumpkin tasting event and cantaloupe festival, including event strategies, event challenges, liability and crowd management protocols, marketing efforts, and collaboration ideas.

Each year, the Colorado tourism industry nominates tourism employees to be recognized as Outstanding Frontline Tourism Workers in celebration of National Travel and Tourism Week. These nominees are people who do an outstanding job of welcoming visitors to our state and providing them with the best experiences possible.